J.
Cadima Ribeiro, jcadima@eeg.uminho.pt
Paula
Remoaldo, premoaldo@geografia.uminho.pt
Abstract:
Cultural tourism is one of the leading growing
segments of the tourism industry. Many tourists who visit heritage sites seek a
value-added and authentic experience, when compared with the traditional products
or mass destinations. Considering the importance of tourist`s satisfaction in
what regards the revisit intentions and word-of-mouth referrals, which in turn
influence the economic development of the tourist destination, this study
attempts to investigate the relationship between cultural/heritage destination
attributes and tourist`s satisfaction. The study area for this paper is the
city of Guimarães, in the northwest of Portugal. This city is a place of strong
symbolic and cultural significance and was deemed a world heritage site
(UNESCO) in the year 2001. In 2012, Guimarães was one of the cities that hosted
the European Capital of Culture (ECOC). All this enhanced its tourism potential
and increased the amounts of visitors. The methodology consists of quantitative
research based on a self-administered survey applied to tourists who visited
Guimarães in the first half of 2015. Based upon the empirical results of this
study, several recommendations can be made to increase tourists’ satisfaction
vis-à-vis to Guimarães, regarding tourists’ needs, attributes valorization and
cultural/heritage sustainability.
Keywords: Cultural tourism, destination attributes, Guimarães, tourists’
satisfaction.
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