"Discussing the posthosting evaluation of a mega sporting event: The perception of Warsaw Residents toward UEFA EURO 2012”

•  “Discussing the posthosting evaluation of a mega sporting event: The perception of Warsaw Residents toward UEFA EURO 2012”, Tourism and HospitalityResearch, Vol. 17, Nº 4, 2017, pp. 392–410 [Publicado online em 1 de agosto de 2016, DOI: 10.1177/1467358416642009] (Justyna Garbacz, J. Cadima Ribeiro e Paulo Reis Mourão).

Abstract

The aim of this paper is to identify Warsaw residents’ perceptions and attitudes toward the UEFA EURO 2012 tournament. The investigation focused on how residents of Warsaw perceived the impacts of the tournament one year after the event. A questionnaire survey was applied using a stratified sampling method to 480 residents of Warsaw. The results of the survey and ordered logit regressions show that although the residents did not perceive that the economic benefits of the tournament were spread uniformly, a large majority valued the tournament’s role in promoting Warsaw as a tourist destination and enhancing the international identity of the city. Whereas residents generally displayed positive attitudes toward EURO 2012 in terms of lifting their pride and bringing the community closer together, they also noted some negative impacts of the event. The opinions expressed about the tournament depended on the age, education, and income of the responders. A majority of the residents agreed that the positive impacts of EURO 2012 outweighed the negative.