Abstract
Recommendation from family and friends is considered
to be the most credible source in the travel decision-making process. Since
studies on destination loyalty focus on this variable, this study investigated
tourists’ motivations, perceived attributes of the city and satisfaction gotten
from the visit by comparing the following two groups: those who indicated that they obtained travel
information from relatives/friends (n=120); and those who obtained
information from other sources (n=186). The research methodology consists of a quantitative approach based on a
self-administered survey applied to travellers who visited Braga (a medium
sized city located in the Northwest of Portugal), during 2017. The results indicated that there
were some significant differences between the two groups with respect to
demographic characteristics, tourists’ motivations and perceived attributes of
the city. However, the groups did not differ in their global image of the
destination and intention to recommend it to relatives and friends.
Keywords: destination
attributes; tourists’ satisfaction; word-of-mouth recommendation; Northwest of Portugal;
Braga.
Paula Remoaldo, Department of Geography and Lab2pt, University of
Minho, Braga, Portugal, cris.remoaldo@gmail.com
Laurentina Vareiro, Management School, Polytechnic Institute of Cávado
and Ave and UNIAG, Barcelos, Portugal, lvareiro@ipca.pt
J. Cadima Ribeiro, Economics and Management School and NIPE, University
of Minho, Braga, Portugal, jcadima@eeg.uminho.pt
Jessica de Abreu, University of Minho, Braga,
Portugal, jessicaabreu93@hotmail.com
Ana M. S. Bettencourt,
Department of History and Landscapes, Heritage and Territory Laboratory –
Lab2pt, University of Minho, Braga, Portugal, anabett@uaum.uminho.pt
[Artigo publicado online em 9 de dezembro de 2019 em Tourism and Hospitality Research -
https://doi.org/10.1177/1467358419888971];
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