Abstract
Recommendation from family and friends is considered
to be the most credible source in the travel decision-making process. Being
relevant that studies on destination loyalty focus on this variable, this study
investigated
the tourists’ motivations, perceived attributes of the city and satisfaction
gotten from the visit performed comparing the following two groups: those who indicated that they obtained
travel information from relatives/friends (n=120); and those who
obtained information from other sources (n=186). The research methodology consists of a quantitative
approach based on a self-administered survey applied to travellers who visited
Braga (a medium
sized city located in the Northwest of Portugal), during 2017. The results indicated that there
were some significant differences across the two groups with respect to
demographic characteristics, tourists’ motivations and perceived attributes of
the city. However, the groups did not differ in their global image of the
destination and intention to recommend it to relatives and friends.
Keywords: destination
attributes; tourists’ satisfaction; word-of-mouth recommendation; Northwest of Portugal;
Braga.
Paula Remoaldo, Department of Geography and Lab2pt, University of Minho, Braga,
Portugal, cris.remoaldo@gmail.com
Laurentina Vareiro, Management School, Polytechnic Institute of Cávado and Ave and UNIAG,
Barcelos, Portugal, lvareiro@ipca.pt
J. Cadima Ribeiro, Economics and Management School and NIPE, University of Minho, Braga,
Portugal, jcadima@eeg.uminho.pt
Jessica
de Abreu,
University of Minho, Braga, Portugal, jessicaabreu93@hotmail.com
Ana M. S. Bettencourt, Department of
History and Landscapes, Heritage and Territory Laboratory – Lab2pt, University
of Minho, Braga, Portugal, anabett@uaum.uminho.pt
[Resumo de comunicação apresentada no 25º Congresso da APDR (25th APDR Congress),
genericamente subordinado ao tema ‘Circular Economy: Urban Metabolism and
Regional Development’, organizado pela Associação Portuguesa para o
Desenvolvimento Regional, que decorreu na Faculdade de Ciências Sociais e
Humanas da Universidade Nova de Lisboa, Lisboa, a 5 e 6 de julho de 2018]