Abstract
This study investigates the likelihood of tourists to repeat a visit to
a cultural destination. We use a sample of 432 tourists who had visited
Guimarães (Portugal). A cluster analysis separate visitors according to their
opinion of the city´s attributes. Afterward, a logistic regression analyses the
variables that affect the likelihood of revisiting, taking into account the
three clusters obtained. Results showed that, among the total sample, global
quality of the destination had the biggest influence on the tourists’ decision
of whether to revisit the destination, while the least important reason was
prior visits. These influential factors varied when different cluster group
compositions were considered.
Keywords: cultural/heritage
tourism, cluster analysis, destination´s attributes, logistic regression,
repeat visit, tourists’ satisfaction.
Authors:
Laurentina Vareiro
J. Cadima Ribeiro
Paula Cristina
Remoaldo
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