«The
European Capitals of Culture (ECOC) are the most ambitious European cultural partnership
project implemented in Europe, if one looks at its scale. In 2012, for the
first time in Portugal, a medium size city hosted it. Guimarães was the chosen
one. Three years after hosting the ECOC, it is time to access what has changed as
a consequence of it in terms of visitors` profile and city attributes perceptions.
Primary data sources were used, gathered through surveys conducted to the
Guimarães tourists in the ex-ante (2010/11) and post-event periods (2015). In
analytical terms, we made use of statistical methods allowing to put in
evidence the similarities or differences found in what regards the visitors’
profiles and perceptions towards the destination attributes, when looking to
the two time periods under scrutiny. Looking to the results gotten, we
concluded that a change in the Guimarães visitors` profile has verified (more
balance between men and women; decrease in the amount of tourists aged from 0
to 25 years old and increase in those aged from 46 to 65 years old; and
increase of the tourists endowed of lower schooling levels) and a notorious
evolution in what regards the city attributes perceived. One believes that the
empirical results attained are a valuable source of information for tour
operators and, mainly, to city planning and managing authorities.»
Laurentina Vareiro
J. Cadima Ribeiro
(resumo de comunicação a apresentar em 1st AMRS Congress e 23rd APDR Congress, a decorrer em Marraquexe, a 30 e 31 de maio de 2016)
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