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“Discussing the posthosting evaluation of a mega sporting event: The perception
of Warsaw Residents toward UEFA EURO 2012”, Tourism and HospitalityResearch, Vol. 17, Nº 4, 2017, pp. 392–410 [Publicado online em 1 de
agosto de 2016, DOI: 10.1177/1467358416642009] (Justyna
Garbacz, J. Cadima Ribeiro e Paulo Reis Mourão).
Abstract
The
aim of this paper is to identify Warsaw residents’ perceptions and
attitudes toward the UEFA EURO 2012 tournament. The investigation
focused on how residents of Warsaw perceived the impacts of the
tournament one year after the event. A questionnaire survey was applied
using a stratified sampling method to 480 residents of Warsaw. The
results of the survey and ordered logit regressions show that although
the residents did not perceive that the economic benefits of the
tournament were spread uniformly, a large majority valued the
tournament’s role in promoting Warsaw as a tourist destination and
enhancing the international identity of the city. Whereas residents
generally displayed positive attitudes toward EURO 2012 in terms of
lifting their pride and bringing the community closer together, they
also noted some negative impacts of the event. The opinions expressed
about the tournament depended on the age, education, and income of the
responders. A majority of the residents agreed that the positive impacts
of EURO 2012 outweighed the negative.
